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AI visibility report

mamaearth

mamaearth.in
ChatGPTAssistantGoogle AI OverviewsSearch surfacePerplexityAnswer engine
26/ 100

AI has some visibility, but broad discovery is still weak

Your brand is winning some broad AI discovery, but there are still clear competitor-led gaps to close.
Generated on 18 May 2026 at 1:45 pm ISTFree audits reuse the same domain snapshot for 30 days. Fresh reruns are admin-only during that window.
31%
Mention rate
16/30
Discovery prompts visible
#6.0
Avg discovery position
0
Flagged AI answers
Technical readiness72 / 100 · Moderate
Page title is missing.
Open check
This is a quick health check for whether AI tools can reach your website and understand the pages you want them to recommend.
Main blocker
AI can reach your site, but some page signals are still weak.
Why this matters
AI can access your pages, but weaker trust and structure signals can make it harder to extract the right product details confidently.
Pages checked
Can AI reach your site?
Good
Core AI crawlers are allowed.
20/20
Can AI read your pages?
Good
Sampled pages return readable page content.
6/10
AI guidance file
Present
AI guidance file is available.
5/5
Trust signals on pages
Needs work
2 important page signals are missing.
12/20
Sitemap health
2,386 URLs
Sitemap reachable and listed URLs resolve cleanly.
10/10
Redirect hygiene
0 hops
Homepage resolves cleanly with no canonical-via-redirect issues.
5/5
Page experience
Mobile-ready
HTTPS and viewport look good. Core Web Vitals were not available.
10/10
Product page depth
Strong product depth
2539 words on the sampled product page. This gives AI enough visible copy to extract product attributes and buyer-fit signals more reliably.
What to fix first
Fix missing or cross-page canonical tags on public pages
30 minutesHigh
Rewrite weak or duplicated page titles
20 minutesHigh
Tighten meta descriptions so snippets are useful and distinct
20 minutesMedium
View technical details
Crawler access
GPTBot ✓Bingbot ✓ClaudeBot ✓Googlebot ✓anthropic-ai ✓OAI-SearchBot ✓PerplexityBot ✓Google-Extended ✓
Page-by-page readability
ReadableHomepage · 10344 words
mamaearth.in
https://mamaearth.in
WeakAbout · 10 words
About
https://mamaearth.in/about
ReadableFAQ · 353 words
FAQ
https://mamaearth.in/faq
WeakHelp · 10 words
Help
https://mamaearth.in/help
ReadableBlog index · 1915 words
Blog
https://mamaearth.in/blog
WeakContact · 10 words
Contact
https://mamaearth.in/contact
ReadableArticle · 1186 words
/blog/category/product
https://mamaearth.in/blog/category/product
ReadableProduct · 2539 words
/product-category/best-seller
https://mamaearth.in/product-category/best-seller
WeakCategory · 335 words
/shop
https://mamaearth.in/shop
Missing trust signals
H2 hierarchy
Break the page into clearer sections so crawlers can extract the structure more reliably.
Comparison content
Comparison language helps AI connect the page to versus, alternatives, and shortlist prompts.
Best next move
Top discovery move
Win product discovery with stronger third-party proof.
Focus prompt
Which moisturizer brands are people recommending in India right now?
Competitors winning here
CetaphilCeraVeBioderma
Sites to win
apollopharmacy.inpeppyblog.com
Why now
Right now AI keeps leaning on apollopharmacy.in and peppyblog.com for this prompt and repeating Cetaphil, CeraVe, and Bioderma.
What changes if you fix it
You should start appearing in more nearby discovery prompts once AI has clearer proof to cite.
Discovery gaps4 threats
These are the discovery prompts where competitors are still winning attention before buyers ever reach your brand.
Action roadmap
Start with the fastest high-signal move now, then sequence the next two only after the first one is in motion.
This week
Earn one feature on an editorial source AI already cites for moisturizer discovery
AI is already using sources like bestreviewsonline.in and hindustantimes.com to answer moisturizer discovery questions. One quality roundup or feature mention on those sources can improve your odds of showing up in discovery prompts.
Proof from this run: editorial sources included bestreviewsonline.in and hindustantimes.com.
Effort: mediumImpact: high
Why AI picked them instead
This is the closest thing to a forensic read: one real missed answer on the left, and the trust signals that likely pushed AI toward that competitor on the right.
Seen onPerplexity
Which serum brands are people recommending in India right now?
Ranked brands in this answer
#1Minimalist
#2Plum
#3Dot & Key
#4The Derma Co
#5L’Oréal Paris
Your brand was not mentioned in this response. Minimalist was recommended at #1.
MinimalistWhy Minimalist won
Current advantage
AI already trusts Mamaearth directly, but trusts Minimalist more as a category recommendation.
Discovery lead
Minimalist appeared in 28 broad-discovery prompts in this run. Mamaearth appeared in 15.
Third-party proof
AI cited third-party sources like youtube.com, reddit.com, amazon.in when recommending Minimalist.
Owned-site signal
Mamaearth's own site was cited often, which is a strength — but broad discovery still leaned on third-party trust signals.
What this means for you
That means Mamaearth already has direct trust, but has not yet become a default recommendation in broad category searches.
Who AI recommends instead
These are the brands most often winning the same broad discovery prompts as you in this run.
-You
26
Top competitors
Rightmost score = normalized discovery score. Middle value = raw discovery mentions.
1Minimalist
60x100
2Cetaphil
47x78
3The Derma Co.
47x78
4Dot & Key
45x75
5CeraVe
32x53
Also seen nearby
Plum (32)Neutrogena (30)Bioderma (21)Dr. Sheth’s (20)Re’equil (19)
Where AI already picks you
These are the strongest broad prompts where AI already mentions you.
Which face wash brands seem most trusted by customers in India?
Best: #1Worst: #3positive
buying se pehle kaunse cleanser brands compare karne chahiye?
Best: #3Worst: #3neutral
Best sunscreen brands in India
Best: #4Worst: #4neutral
Which face wash brands are people recommending in India right now?
Best: #4Worst: #4positive
buying se pehle kaunse serum brands compare karne chahiye?
Best: #5Worst: #8neutral
How AI frames your brand
This shows the tone and language AI most often uses when it talks about your brand across the prompts in this run.
Overall toneMixed
Key framing words
affordablescience-backednatural
AI forms a reasonably consistent impression across both broad discovery and direct brand-seeking prompts.
We call this mixed because AI mentions are split between positive and negative sentiment in this run.
17 positive7 neutral
Negative prompts
Sources AI is citing in your space
These are the strongest source types shaping AI answers in your category. The free report shows only the top clusters so you can act on the biggest patterns first.
Showing the top 3 source clusters in the free report.
Community & discussion
73 citations
Forums, social video, and community chatter that shape shopper discovery.
Suggested move
Seed useful comparisons, reviews, and buyer conversations where AI is already absorbing community trust signals.
youtube.com
73
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