Is AI search recommending your brand?

Pallix is an AI visibility and AEO tool — built for India, works globally.

Pallix is an AI visibility tool (also called an AEO, or answer engine optimization, tool) that tracks and improves how your brand appears across the major AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Grok. Built India-first, works globally.

Run a free AI visibility audit

Check your AI visibility — free, no signup
20
prompts run
3
AI surfaces
60
total executions
+ No signup required+ Results in about 10 minutes+ 20 prompts across 3 AI surfaces+ 60 total executions+ ChatGPT, Perplexity & Google AI Overviews+ Invite-based dashboard access with guided setup

Brands we have analysed

Mamaearth
MuscleBlaze
The Whole Truth
boAt
NEWME
Yoga Bar
Fire-Boltt
Noise
Snitch
Palmonas
The problem

Your customers ask AI for recommendations. AI doesn't mention you.

60% of searches now end without a click. Buyers ask ChatGPT "best CRM for Indian startups" and act on the answer. If you're not in that answer, you don't exist.

100M
Weekly ChatGPT users in India alone
60%
Of searches end without clicking any website
4.4x
Higher conversion from AI-referred visitors
What your audit looks like
app.pallix.in/audit/mamaearth
AI visibility report
mamaearth
mamaearth.in
ChatGPT · AssistantPerplexity · Answer engineGoogle AI Overviews
26/ 100
AI has some visibility,
but broad discovery is still weak
31%
Mention rate
16/30
Prompts visible
#6.0
Avg position
0
Flagged answers
2 negative AI mentions
Technical readiness
84 / 100Strong
Can AI reach your site?
30/30
Can AI read your pages?
30/30
AI guidance file
5/5
Trust signals on pages
19/25
Best next moveTop discovery move
Focus prompt
"Which moisturizer brands are people recommending in India right now?"
Win product discovery with stronger third-party proof
AI uses apollopharmacy.in and peppyblog.com for this prompt and surfaces Cetaphil, CeraVe, and Bioderma. You need citations on sources AI already trusts.
apollopharmacy.inpeppyblog.comCetaphilCeraVeBioderma
Discovery gaps · 4 threats
Which serum brands are people recommending in India?Invisible
Which sunscreen brands should I compare in India?Invisible
Best moisturizer for oily skin in India right now?Invisible
Buying se pehle kaunse sunscreen brands compare karein?Invisible
Why AI picked them instead
Seen on Perplexity
Which serum brands are people recommending in India right now?
Ranked brands in this answer
#1Minimalistyoutube · reddit · amazon.in
#2Plum
#3Dot & Key
#4The Derma Co
#5L'Oréal Paris
Who AI recommends instead
—You
26
1Minimalist
100
2Cetaphil
78
3The Derma Co
78
4dot&key
75
5CeraVe
53
Where AI already picks you
Which face wash brands seem most trusted by customers in India?
#1positive
Buying se pehle kaunse cleanser brands compare karein?
#3neutral
Best sunscreen brands in India
#4neutral
Which face wash brands are people recommending in India?
#4positive
How AI frames your brand
Overall tone
Mixed
Key framing words
affordablescience-backednatural
Sentiment across 26 mentions
17 positive
7 neutral
2 negative
Negative prompts
Which serum brands seem most trusted by customers in India?ChatGPT
Is mamaearth actually worth buying for moisturizer?Google AI
AI takeaway
"Mamaearth is seen as more over-marketed than trusted compared with Minimalist, The Ordinary, and CeraVe."
Sources AI is citing in your space
Community & discussion 73Editorial & category 36Commerce & review 20
youtube.com73
reddit.com41
amazon.in20
hindustantimes.com18
bestreviewsonline.in12
Action roadmap
This week · Effort: medium · Impact: high
Earn one feature on an editorial source AI already cites
AI uses bestreviewsonline.in and hindustantimes.com to answer moisturizer discovery. One quality roundup mention improves your odds of appearing.
Next
Win citations on YouTube, Reddit, Amazon.in
Seed buyer comparisons and reviews where AI is already absorbing community trust signals for serum queries.
Later
Publish a comparison and buyer guide page
Give AI an owned-site anchor to cite you directly on "best serum brands India" type queries.
What you get

Track. Understand. Fix.

The free audit is a one-time snapshot. The Pallix dashboard tracks all of this continuously — a 10-module AI visibility platform that refreshes on a schedule, not a one-off report.

TrackMeasure your visibility
AI visibility tracking
A 0–100 visibility score across all six engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Grok), on a scheduled refresh, with mention rate, prompts-visible, and average position.
Differentiator
Hallucination & flagged-answer detection
Catch when AI states unsupported claims or fabricates facts about your brand, flagged per prompt.
Technical readiness audit
Whether AI can reach, read, and trust your site, including your AI guidance file (llms.txt) and on-page trust signals.
Differentiator
AI traffic tracking
See real AI-referred visitors and AI bot crawler activity that analytics tools misattribute as direct traffic.
UnderstandSee why AI says what it says
Sentiment & brand framing
How AI describes your brand: overall tone, the framing words it associates with you, a positive/neutral/negative split, and a plain-language AI takeaway.
Competitor intelligence
Who AI recommends instead of you, share of voice, and head-to-head gaps by category.
Differentiator
Citation intelligence
The exact third-party sources AI cites in your category — the single most actionable data in AI visibility, and what most tools don't show.
Differentiator
Market intel
Reputation signals and a competitor reputation watch, pulled verbatim from real sources (Reddit, YouTube, marketplaces, editorial).
Differentiator
Reddit & community intelligence
The subreddits and threads shaping AI answers in your category, ranked by opportunity.
FixAct on it
Source gaps & “win next”
The highest-value domains to influence next, ranked by source trust, competitor advantage, and evidence strength, with effort/impact labels.
Prioritized action roadmap
A this-week / next / later plan, each action tied to specific sources and competitors.
Prompt-level fixes
The exact prompts you're invisible on, who wins them, and copy-paste fixes to start getting cited.
How it works

From blind to informed in 4 steps

1
Enter your brand
Add your brand, domain, and category; Pallix uses it to build sharper, category-specific prompts.
10 seconds
2
We query the AI engines
Pallix runs 20 real buyer-intent prompts across ChatGPT, Perplexity and Google AI Overviews — 60 live AI executions — to see exactly how you show up.
About 10 minutes
3
See where you stand
Your visibility score, which competitors AI names instead of you, and the exact prompts where you're invisible.
Instant
4
Move to the dashboard
Turn that one-time snapshot into continuous tracking: daily refreshes across all six engines, plus citation intelligence, source gaps, sentiment, Reddit signals, and competitor monitoring.
Ongoing
Inside the dashboard

The ongoing product, not just the audit

A look at the Pallix dashboard your team works in every day — visibility tracking, competitor and citation intelligence, and community signals, all refreshed continuously.

Pallix dashboard — Overview
OverviewYour 0–100 visibility score, mention rate and share of voice across all six AI engines
Pallix dashboard — Competitor intelligence
Competitor intelligenceWho AI recommends instead of you, share of voice, and head-to-head gaps by surface
Pallix dashboard — Citation performance
Citation performanceThe exact third-party sources AI cites, scored by authority and AI surface
Pallix dashboard — Reddit opportunities
Reddit opportunitiesThe subreddits and threads shaping AI answers, ranked by opportunity
Pallix dashboard — Tech readiness
Tech readinessWhether AI can crawl, read and trust your site — scored over time
Pallix dashboard — Sentiment
SentimentHow AI frames your brand: tone, framing words, and a positive/neutral/negative split
Pallix dashboard — Market intel
Market intelReputation signals and a competitor reputation watch, pulled verbatim from real sources
Pallix dashboard — Source gaps
Source gapsThe highest-value domains to influence next, with effort and impact labels
Pallix dashboard — AI traffic
AI trafficReal AI-referred visitors and bot crawler activity analytics tools misattribute
How Pallix compares

How Pallix compares

Pallix is an AI visibility tracker and AEO platform for modern brands. See how it stacks up against other AI visibility tools: read Semrush vs Pallix and Pallix vs the field. Pallix focuses on depth — source-level citation data, region-accurate querying, and India-first coverage that works globally.

Whether you call it answer engine optimization (AEO), generative engine optimization (GEO), or AI search optimization — Pallix helps you win it. Looking for AI visibility tools in India? Pallix is built India-first and works globally, helping you improve your LLM visibility across every major AI answer engine.

FAQ

AI visibility — frequently asked questions

What is the best AI visibility tool in India?

Pallix is an AI visibility tool built India-first. Unlike global tools that query AI from US infrastructure, Pallix runs queries from within the Indian market, handles Hinglish and local phrasing, and analyzes the Indian sources AI actually cites — Reddit, Amazon.in, YouTube and marketplaces — while still working globally. That makes it especially accurate for Indian D2C brands, SMBs and agencies.

What are AEO tools?

AEO (answer engine optimization) tools track and improve how brands appear in AI answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews — the way SEO tools work for traditional search. They measure whether AI recommends your brand, why, and what to fix. AEO is also called AI visibility or generative engine optimization (GEO). Pallix is an AEO tool.

How do I check if my brand appears in ChatGPT?

Run a free Pallix audit — no signup. Enter your brand and Pallix checks how you appear across ChatGPT, Perplexity and Google AI Overviews against real buyer-intent prompts, then shows whether AI recommends you or a competitor, and which sources it cites to build that answer.

What's the difference between AEO, GEO and AI visibility?

They describe the same goal with different names. AEO (answer engine optimization) and GEO (generative engine optimization) both mean optimizing how your brand appears in AI-generated answers; AI visibility is the broader term for how present and favourable your brand is across AI engines. Pallix covers all three.

How is Pallix different from Semrush or Profound?

Semrush offers AI visibility as one module inside a large SEO suite, and Profound is built for enterprise. Pallix is a purpose-built AI visibility tool focused on depth: it shows the exact third-party sources AI cites (not just a score), queries from your actual market for accuracy, and is built India-first while working globally.

Find out what AI says about you.

Run a free audit first. If you want ongoing tracking, view pricing and move into onboarding for recurring monitoring, source gaps, Reddit intelligence, and competitor tracking.

View pricing